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A Rewarding Work Life

Rewards and Recognition

We strive to build a culture of recognition at ABRL by acknowledging, appreciating and celebrating employee commitment and success. With well-laid out processes to measure performance, every employee has an opportunity to enhance their own performance, thus creating greater success for self, team and the organisation. Recognition programs to encourage higher performance exist in both formal and informal ways.

An involved goal-setting process that is strongly aligned with the organisation’s vision and strategy ensures that each employee is has a clear understanding of what is expected of them at work. This is followed by a periodic review of their performance by their manager and skip-level manager, who then provided development feedback.

A rewarding career begins in a rewarding workplace. And, at ABRL there are always many opportunities for professional growth. Our work culture is strongly process-driven yet informal with emphasis on customer-centricity, teamwork, and a strong performance orientation. We believe that happy and energised employees are the key to creating happy customers. We are committed to attracting and retaining the best talent while enabling the employee to build a fruitful and rewarding career with us. At ABRL, you become part of a talented team that is achievement-oriented in an environment that provides empowerment and opportunities for constant learning and growth.

From intensive training programmes and learning opportunities for building competencies, we encourage and empower our people to acquire new skills and build knowledge, matching their professional and personal aspirations. Performance excellence and the winning ways of our high performers never goes unrecognised.

Every member of our diverse workforce is part of a high-performance team that is agile and accountable. This culture drives our business strategy while encouraging excellence, achievement and constant ingenuity.

Our Culture

A rewarding career begins in a rewarding workplace, and at ABRL there are always endless opportunities for professional growth. Our work culture is informal with an emphasis on customer centricity, teamwork, and a strong performance orientation. It is deeply rooted in the values that embody our core ideology. These values are

We are a people-oriented company and truly believe that happy and energised employees are the key to our success. We are committed to attracting and retaining the best talent while ensuring we leave no stone unturned to ensure that they build fruitful and rewarding careers with us. At ABRL, you’ll be part of an extremely talented team working in an informal but achievement-oriented atmosphere that provides opportunities for constant learning and growth, based on our culture of accountability and meritocracy. Every team member is expected to give their best; and in return we can promise that you'll feel rewarded and valued.

From world-class training programs to learning opportunities for building competencies, we encourage and empower our people to acquire new skills and achieve higher education, matching their professional and personal aspirations. Rewarding is intrinsic to our nature, and we ensure that the excellence and winning ways of our high performers never goes unrecognised.

At ABRL, no stone is left unturned to ensure that employees are valued and given every opportunity to shine. That is why multiple initiatives have been formalised to fully measure employee performance, such as a Balanced Scorecard for middle and upper management or the Performance Highway that ensures goals are correctly set as per individual responsibilities.

Every member of our diverse workforce is part of a high-performance culture that is agile and accountable. This culture drives our business strategy while encouraging excellence, achievement and constant ingenuity.

Talent Engagement
Talent Engagement

Teamwork and collaboration are fundamental to seamless working and seamlessness is a core value in the Group. One would find teamwork and collaboration both at work and play across the company. Events like Retail Olympics, More Utsav, Funday and Sangamam bring together employees cutting across levels, positions, functions and businesses to work, play, compete and have fun. This builds a spirit of sportsmanship and excellence amongst our people.

Annual ABRL Awards focuses on recognising excellence at work and actual examples of living the values of the organisation across offices, regions and stores. Events such as Retail Day acknowledge the valuable work that our colleagues from stores do to delight our customers every day.

All our initiatives are designed with the aim of creating happier more fulfilled employees that love their work and company, creating delighted customers and contributing significantly to self and to overall success of the company.

Aditya Birla Awards for Outstanding Achievement
Aditya Birla Awards for Outstanding Achievement

The achievements of our high performers are recognised through the Aditya Birla Awards for Outstanding Achievement. These awards recognise superior teamwork and outstanding achievement as measured against international benchmarks and they are given out across businesses within the group. Every year, the Aditya Birla Awards are a time for awardees to revel in the limelight and for our team to draw inspiration from those that are the torchbearers of greatness.

Rewarding the Best Practices
Performance Mapping and Periodic Reviews

Our rewards and recognition programme does plays an active role in boosting employee engagement and commitment. With clear mechanisms in place to measure performance, every employee is given an opportunity to enhance his/her own performance and create greater success for the organisation.

The success of our people are celebrated and appreciated with the Best Appraiser Award, Store Excellence Awards and People Excellence Awards amongst many others. We encourage our employees to take pride in their work.

We also encourage a culture of high achievement by enrolling managers in capability building programmes such as Effective Performance Conversations and Mid-Year Acceleration programmes. Those who complete the programme successfully are then awarded as Best Appraisers through focused surveys.

Incentivization Programs
Incentivization Programs

Every effort is made to enhance the performance by providing appropriate incentives and compensation. In fact, differentiated compensation programmes have been designed to ensure retention of top performers and the marketability of ABRL as a preferred employer. Variable Pay Programmes, ESOPs, Employee Discounts, and Incentive Schemes are just some of the initiatives that have been institutionalised in line with the philosophy of Aditya Birla Group to reward performance and motivate employees to demonstrate better demonstrate better performance. We always strive to be a notch above the market and to have practices in line with the Aditya Birla Group, and this is reflected in our Incentive Programs.

Fun at work
Incentivization Programs

When a workplace is buoyant and fun, the energy is palpable and can spark success. Our endeavour is to evolve a culture of belongingness amongst our employees through various events at the workplace, which boosts the morale of our employees and amplifies team-building efforts.

Fun-filled events based on themes that encourage maximum employee participation are constantly carried out on a year-long basis. Some of the annual events include Women’s Day, Independence Day, New Year’s Eve and Diwali. We also regularly hold picnics for our employees to foster better bonding and a sense of togetherness.

We work hard and play hard at ABRL because the energy of our team is infectious and all pervading!

ABRL Awards 2017

Retail ka Bahubali at Ramoji Film City
Lights, camera, action! The sets were abuzz as the actors took centrestage, all set to get the most-awaited cinematic extravaganza of the year rolling. The event? ABRL Awards 2017! In its third year, the venue for the Awards was none other than the glamorous Ramoji Film City in Hyderabad, the biggest film city in the world, and the perfect setting to commemorate 10 years of ABRL’s existence.

Over the course of two days, from August 18-19, the ABRL family from across regions and zones, got together to celebrate ABRL’s rising retail prowess in the industry; the decade-long journey culminating in the company turning EBITDA-positive for the first time in October 2016. Much like blockbuster movie, Bahubali that was shot at Ramoji Film City, ABRL felicitated its in-house heroes in a grand, glitzy awards ceremony - an acknowledgement of their contributions to the success of the organization. Anshu Jamsenpa, the first Indian woman to scale Mount Everest twice, also made a special appearance at the event.

Leaving the audience spellbound with her stories of grit, passion, and motivation, she truly inspired one and all to climb greater heights and reach for the stars in their own lives as well. Fun, games, camaderie, thrilling dance and drama performances and excitement galore brought the action-packed gala event to a close, with each and everyone present taking home a pocketful of amazing memories.