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Sustainability

ABRL is fully committed to sustainability efforts that help improve society. Thus ReEarth was born, a movement that urges everyone to start giving back to our planet what we’ve taken from it over the years. The fact that this is a continuous process is denoted by the cyclic movement of the three droplets, representing Environment (Green), Economy (Blue) and Society (Pink). The tagline “for our tomorrow” represents the business’ view that sustainability is essential for our future existence.

Our sustainability efforts have begun to bear fruit, as seen in the reduction of energy consumption and reduced use of plastic bags. We strive to continue pursuing business goals while caring for the environment.


ABRL’s Approach to Sustainability

The leadership of ABRL is conscious about alignment of the business strategy with the sustainability goals of the Aditya Birla Group. Identification and accurate assessment of key sustainability issues faced by the organisation is an important task entrusted to the leadership of ABRL.

For each stakeholder, there is a clearly defined mechanism for reporting, assessing requirements, communicating directions and receiving feedback. For example, there are community meetings to engage with the society and departmental committee meeting with employees.

To further strengthen the reporting and communication of its sustainability actions to the stakeholders, ABRL intends to report as per the latest GRI reporting guidelines that will come into effect from the next financial year.

Key Initiatives

ABRL has drafted seven sustainability missions aimed at taking forward the business while conserving the environment. These missions targeted at energy, carbon footprint, waste, packaging, water, products and factories, have been envisaged with the motive of reducing the environmental impact due to the operations of the Aditya Birla Retail Business.

The use of plastic carry bags is a huge environmental burden and ABRL has consciously worked towards reducing consumption of the same. Packing requirements were analysed and as a result, plastic bag sizes have been optimised.

Similarly, ABRL has taken steps towards reducing waste due to dumping and expiry of products. This has resulted in lower wastage and hence lower impact on the environment through reduced dumping in supermarkets.

On the energy front, ABRL has invested in replacing all store lights with LED bulbs to reduce electricity consumption. This process is being rolled out and is currently under operation in 85% of hypermarkets, resulting in energy savings of more than 18%.

The generation of large amounts of waste, mostly biodegradable, through dumping and spoilage, is a common feature across the retail industry. ABRL envisions changing that and implementing a plethora of waste reduction strategies.
Some of them are

  • Raising the bar on Shelf Life Norms from the Vendors
  • Partnership with NGOs, local authorities for waste management
  • Explore opportunities such as biomethanation
  • On-site energy generation from gasification plants. Plastics for incineration in the cement Kiln
  • E-billing across all stores replacing paper bills